Amino, a leading company in the polyurethane sector, is rapidly advancing its internationalization process. With a well-defined strategy, the company has been expanding into strategic markets across various regions worldwide. To support this growth, the export department’s structure has been revamped to ensure greater efficiency and support for international clients.
International Expansion: New Markets and Opportunities
Amino has consolidated its presence in South America, exporting to countries such as Argentina, Chile, Peru, Paraguay, Uruguay, and Ecuador. The next step is to strengthen operations in the region further and expand into markets in the Middle East, Africa, and Europe, which present significant growth potential.
Among recent initiatives, the following stand out:
- Strategic presence in the Middle East and Africa, focusing on countries such as Egypt, Pakistan, Nigeria, Morocco, and South Africa.
- Partnerships with local distributors, ensuring greater reach and closer customer service.
- Participation in global trade fairs to strengthen brand presence and open new business opportunities, including UTECH Middle East, exhibitions in Mexico, Europe, and Dubai.
- Adaptation to regulatory and cultural requirements, including certifications and customized documentation for each market.
Amino also makes significant investments in international technical support, sending specialists to oversee product applications and ensure differentiated customer service.
New Export Organizational Structure: A Strong Foundation for Growth
To sustain global expansion, Amino has redesigned the export department’s structure, ensuring a more segmented and efficient approach.
Regional Division
- Americas and the Caribbean: Focused on consolidating and expanding the market, providing personalized support and close customer service.
- Middle East, Africa, and Europe: Dedicated structure for market development, considering each country’s regulatory and commercial particularities.
Key Highlights of the New Structure
- Strengthened commercial team, with specialists in prospecting and developing international business.
- Optimized logistics operations, ensuring more agile processes and reduced operational costs.
- Dedicated technical support for exports, guaranteeing that international clients receive the necessary assistance in applying Amino’s products.
Amino in the Global Market
With this restructuring and a well-defined internationalization plan, Amino strengthens its position as a global player in the polyurethane sector. Expanding into new markets, adapting to regional demands, and continuously investing in technology and support are all part of the strategy to increase competitiveness and offer high-value-added solutions to customers worldwide.
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About Amino
Flexible PU foams play a fundamental role in various industries, and choosing the right system and additives is crucial to achieving the desired performance. If you want to learn more about optimizing your production processes and explore Amino’s complete line of additives and solutions, contact us. We are ready to help you find the best solutions for your production needs!
